KEYWORD GLOSSARY

Advocacy

Refers to all aspects HFH advocacy priority, including secure tenure, women’s rights, adequate housing.

AP

Asia and the Pacific region. Artistic Quality art photo showing photographer’s creativity. Best Photographer’s favorite photos.

Boy

Roughly baby to 14-year-old.

Brick

Focus is on individual brick or multiple bricks or block.

Children

Group of children.

Community

1) Grouping of Habitat homes illustrating scale; 2) illustration of community involvement/development.

Construction

Images of building in progress.

Corporate

Involves corporate partnerships, sponsorships, GIK construction products, corporate team building.

Dedication

Depicts a traditional Habitat home dedication.

Detail

Textural or stylized supporting image.

Disabled

Focus involves the physically handicapped.

Disaster

Includes both natural disaster images and disaster response images.

Door

Focus is mainly on front door of a Habitat home.

Education

Images involving schooling or youth learning.

EMEA

Europe, Middle East and Africa region.

Faith

Images of prayer, worship, faith-sponsored events, and faith workers.

Family

Habitat partner family or families.

Father

A Habitat partner family member.

Finance

Involves microfinance, lending.

Girl

Roughly baby to 14-year-old.

GV

Global Village trip/build.

Hammer

Focus is on the traditional work tool.

Hand

Focus on hand, hand working, holding hands.

Hardhat

Focus involves a traditional Habitat hardhat or multiple hardhats.

Health

Includes sanitation, hygiene, improved health, results of construction techniques and materials used to improve health.

Homeowner

Adult member of partner family who legally owns the Habitat home.

House

Substantial portion of image is devoted to depiction of a completed Habitat home or work in progress.

Incremental

Examples of a home being built gradually and over time, especially through a series of small loans (adding a roof, installing a cement floor, adding a room, adding a second story, etc.)

Keys

Focus is on front door keys.

LAC

Latin America and the Caribbean region.

Logo

Prominently features in some way a Habitat-related logo (HFHI, JRCWP, Thrivent Builds, etc.)

Mother

A Habitat family member.

Need

Depicts inadequate shelter, slum area, extreme poverty.

OVG

Orphans and Vulnerable Groups program, which includes the disabled; households headed by children or women; and orphans and vulnerable children.

Paint

Focus is on paint materials (brushes, paint, paint cans, rollers, etc.) or the act of painting.

Partnership

Non-corporate partner (finance, church-related, NGO, etc.) either individual or group.

Portrait

Expressive facial close-up of individual or family.

Rehab

Completed restoration/renovation or work-in-progress of full structure being restored or renovated.

Repair

Involves mending and fixing home or building damage/problems/decay.

ReStore

Relating to Habitat’s ReStore program.

Roof

Focus is on all or major portion of a Habitat home’s roof either completed or under construction.

Rural

Location that is characteristic of a countryside area as opposed to more densely populated city or town.

Safety

Examples of construction that illustrates correct HFH safety rules.

Scenic

General, environmental wide-shot of the natural setting – most often rural – of the countryside, a community.

Smile

Depictions of happiness involving family, individual family member, volunteer, corporate partner, etc.

Tool

Images involving work tools, including hammers (though hammer is also its own keyword)

Training

Depictions of construction technical assistance, housing support services, financial training, learning sessions, seminars, conferences.

Urban

More densely populated town or city setting; also includes urban slum upgrading.

Vertical

Image is in distinct vertical shape.

Volunteer

Individual volunteer.

VolunteerGroup

Group of volunteers.

Wall

Focus is on interior or exterior wall; wall-raisings.

WatSan

Involves efforts to meet water and/or sanitation needs, including filters, access to fresh water, water stations, improved latrines, etc.

Window

Focus involves part or all of a Habitat home window

Women

Group of adult females; Women Build

Youth

Roughly 14-25 years of age, usually group of volunteers; Youth Leadership Conference; Act! Speak! Build! Week; Campus Chapters; Collegiate Challenge; Learn and Build Experience, etc.

Reference:

Habitat for Humanity. (2014). Digital Asset Network [online]. Recovered on 04-01-2014 from: http://hab.merlinone.net/KeywordGlossary_en.htm