Refers to all aspects HFH advocacy priority, including secure tenure, women’s rights, adequate housing.
Asia and the Pacific region. Artistic Quality art photo showing photographer’s creativity. Best Photographer’s favorite photos.
Roughly baby to 14-year-old.
Focus is on individual brick or multiple bricks or block.
Group of children.
1) Grouping of Habitat homes illustrating scale; 2) illustration of community involvement/development.
Images of building in progress.
Involves corporate partnerships, sponsorships, GIK construction products, corporate team building.
Depicts a traditional Habitat home dedication.
Textural or stylized supporting image.
Focus involves the physically handicapped.
Includes both natural disaster images and disaster response images.
Focus is mainly on front door of a Habitat home.
Images involving schooling or youth learning.
Europe, Middle East and Africa region.
Images of prayer, worship, faith-sponsored events, and faith workers.
Habitat partner family or families.
A Habitat partner family member.
Involves microfinance, lending.
Roughly baby to 14-year-old.
Global Village trip/build.
Focus is on the traditional work tool.
Focus on hand, hand working, holding hands.
Focus involves a traditional Habitat hardhat or multiple hardhats.
Includes sanitation, hygiene, improved health, results of construction techniques and materials used to improve health.
Adult member of partner family who legally owns the Habitat home.
Substantial portion of image is devoted to depiction of a completed Habitat home or work in progress.
Examples of a home being built gradually and over time, especially through a series of small loans (adding a roof, installing a cement floor, adding a room, adding a second story, etc.)
Focus is on front door keys.
Latin America and the Caribbean region.
Prominently features in some way a Habitat-related logo (HFHI, JRCWP, Thrivent Builds, etc.)
A Habitat family member.
Depicts inadequate shelter, slum area, extreme poverty.
Orphans and Vulnerable Groups program, which includes the disabled; households headed by children or women; and orphans and vulnerable children.
Focus is on paint materials (brushes, paint, paint cans, rollers, etc.) or the act of painting.
Non-corporate partner (finance, church-related, NGO, etc.) either individual or group.
Expressive facial close-up of individual or family.
Completed restoration/renovation or work-in-progress of full structure being restored or renovated.
Involves mending and fixing home or building damage/problems/decay.
Relating to Habitat’s ReStore program.
Focus is on all or major portion of a Habitat home’s roof either completed or under construction.
Location that is characteristic of a countryside area as opposed to more densely populated city or town.
Examples of construction that illustrates correct HFH safety rules.
General, environmental wide-shot of the natural setting – most often rural – of the countryside, a community.
Depictions of happiness involving family, individual family member, volunteer, corporate partner, etc.
Images involving work tools, including hammers (though hammer is also its own keyword)
Depictions of construction technical assistance, housing support services, financial training, learning sessions, seminars, conferences.
More densely populated town or city setting; also includes urban slum upgrading.
Image is in distinct vertical shape.
Group of volunteers.
Focus is on interior or exterior wall; wall-raisings.
Involves efforts to meet water and/or sanitation needs, including filters, access to fresh water, water stations, improved latrines, etc.
Focus involves part or all of a Habitat home window
Group of adult females; Women Build
Roughly 14-25 years of age, usually group of volunteers; Youth Leadership Conference; Act! Speak! Build! Week; Campus Chapters; Collegiate Challenge; Learn and Build Experience, etc.
Habitat for Humanity. (2014). Digital Asset Network [online]. Recovered on 04-01-2014 from: http://hab.merlinone.net/KeywordGlossary_en.htm